{"id":772,"date":"2016-09-12T10:40:31","date_gmt":"2016-09-12T18:40:31","guid":{"rendered":"http:\/\/nelsonrazo.com\/?p=772"},"modified":"2016-09-12T10:40:31","modified_gmt":"2016-09-12T18:40:31","slug":"definiendo-tu-marca-personal","status":"publish","type":"post","link":"https:\/\/nelsonrazo.com\/branding\/2016\/09\/12\/definiendo-tu-marca-personal\/","title":{"rendered":"Definiendo tu marca personal"},"content":{"rendered":"<p>Ya sabemos que el <i>branding personal<\/i> <a href=\"http:\/\/nelsonrazo.com\/blog\/2016\/03\/23\/construir-tu-marca-personal\/\">se trata de ti<\/a>.<\/p>\n<p>Qui\u00e9n eres, qu\u00e9 haces, e inclusive por qu\u00e9 lo haces. Todo esto es personal y debe quedarte claro primero a ti mismo como profesional, como emprendedor, figura p\u00fablica, o a lo que sea que te dediques.<\/p>\n<p>Pero lo que es probable que aun no haya quedado lo suficientemente claro es que en el <i>branding personal<\/i>, aunque se trate de ti, no eres en realidad el personaje principal de de la historia.<\/p>\n<p>El <i>branding<\/i> personal se trata de qui\u00e9n eres, qu\u00e9 haces, pero m\u00e1s importante: para qui\u00e9n.<\/p>\n<p>Tu marca personal no debe ser una herramienta para solamente alimentar tu ego. Ni siquiera solo una herramienta para dar a conocerte.<\/p>\n<p>El branding personal es poco si no est\u00e1 enfocado en una o varias audiencias espec\u00edficas. En otras palabras, lo m\u00e1s importante es que todo lo que tu marca personal comunique (desde <a href=\"http:\/\/nelsonrazo.com\/blog\/2015\/02\/16\/la-importancia-de-la-identidad\/\">la identidad gr\u00e1ficaa<\/a> hasta tu tono de comunicaci\u00f3n) llegue y se quede en la mente de tu audiencia o mercado.<\/p>\n<p>Si esa audiencia es toda una comunidad o simplemente los profesionistas de la salud dental, depende de tu profesi\u00f3n y el enfoque de carrera profesional que hayas elegido como tu a\u00e9rea de posicionamiento.<\/p>\n<h3>Antes de cu\u00e1l sea tu marca personal, \u00bfpara qui\u00e9n es?<\/h3>\n<p>Es de vital importancia, a pesar de que muchos que se embarcan en definir su marca personal se saltan este paso, primeramente definir a qui\u00e9n le importar\u00e1 m\u00e1s esa marca.<\/p>\n<p>El fin \u00faltimo de cualquier rama de la mercadotecnia nunca es el producto en s\u00ed (en este caso, t\u00fa como marca personal), sino el vender a un mercado. De ah\u00ed su nombre, de hecho: MERCADOtecnia.<\/p>\n<p>As\u00ed que, la clave para un inicio con el pie derecho no es un producto excelente, sino seleccionar el mercado adecuado. Y en el caso de un profesional, en qu\u00e9 rama quiere ser conocido como experto por cu\u00e1l mercado. Entre m\u00e1s espec\u00edfico mejor.<\/p>\n<p>El tema del posicionamiento podr\u00eda ocuparnos art\u00edculos y m\u00e1s art\u00edculos, pero nos basta por ahora saber qu\u00e9 es lo que define la idea que tendr\u00e1 un mercado sobre un producto\/servicio\/persona o instituci\u00f3n.<\/p>\n<p>Y posicionarte debes desde el principio.<\/p>\n<p>\u00bfQuieres que te conozcan como un abogado excelente? \u00bfO mejor como un experto en casos de divorcios producto de adulterio? \u00bfCu\u00e1l nicho crees que tenga m\u00e1s definici\u00f3n, y por lo tanto capacidad de convertirte en la persona a quien se debe buscar cuando el caso lo requiera? La respuesta es obvia y eso es lo que debes definir antes de planear tu foto profesional para tus perfiles de redes sociales.<\/p>\n<h3>El pocas palabras. Muy pocas<\/h3>\n<p>Posterior a definir tu posicionamiento (o al menos la idea principal de \u00e9ste), lo que te ayudar\u00e1 a conseguir un mejor inicio de tu marca personal es el definir lo que se conoce como <i>elevator pitch<\/i>, o lo que es lo mismo: quien eres, que haces, para quien lo haces y con cu\u00e1l diferencia, en  las menos palabras posibles.<\/p>\n<p>El t\u00e9rmino <i>elevator pitch<\/i> es un <i>slang<\/i> usado en la jerga del marketing para describir a una breve pl\u00e1tica que mejor describe la idea de un producto, servicio o proyecto. El nombre viene de la noci\u00f3n de que la pl\u00e1tica debe ser completada en el corto periodo de tiempo de un viaje promedio en elevador, normalmente entre 20 y 60 segundos.<\/p>\n<p>As\u00ed que, si lo puedes explicar en un viaje de elevador, quien eres, que haces, para quien lo haces y qu\u00e9 te hace diferente de los dem\u00e1s, puedes saber que ya est\u00e1s definiendo efectivamente tu marca personal.<\/p>\n<p>Ahora trabaja en que sea la mejor posible. Pide ayuda si es necesario. Pero def\u00ednela.<\/p>\n<p><a href=\"http:\/\/nelsonrazo.com\/wp-content\/uploads\/2016\/09\/elevator02.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/nelsonrazo.com\/wp-content\/uploads\/2016\/09\/elevator02.jpg\" alt=\"Elevator Pitch\" width=\"930\" height=\"332\" class=\"alignnone size-full wp-image-778\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de tu marca personal, define tu posicionamiento; despu\u00e9s, lo que te ayudar\u00e1 a conseguir un mejor inicio es definir un efectivo \u00abelevator pitch\u00bb. Qui\u00e9n eres, qu\u00e9 haces, y qu\u00e9 te diferenc\u00eda de los dem\u00e1s. En las menos palabras posibles.<\/p>\n","protected":false},"author":3,"featured_media":775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[88,89,108,109,212,260,273,341],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-personal","tag-definicion","tag-definir","tag-elevador","tag-elevator-pitch","tag-marca-personal","tag-personal-branding","tag-posicionamiento","tag-tu-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definiendo tu marca personal - Nelson Razo | Branding Expert<\/title>\n<meta name=\"description\" content=\"Antes de tu marca personal, define tu posicionamiento; despu\u00e9s, lo que te ayudar\u00e1 a conseguir un mejor inicio es definir un efectivo &quot;elevator pitch&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelsonrazo.com\/branding\/2016\/09\/12\/definiendo-tu-marca-personal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definiendo tu marca personal - Nelson Razo | Branding Expert\" \/>\n<meta property=\"og:description\" content=\"Antes de tu marca personal, define tu posicionamiento; 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