{"id":722,"date":"2016-08-03T09:14:10","date_gmt":"2016-08-03T17:14:10","guid":{"rendered":"http:\/\/nelsonrazo.com\/?p=722"},"modified":"2016-08-03T09:14:10","modified_gmt":"2016-08-03T17:14:10","slug":"la-importancia-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/nelsonrazo.com\/branding\/2016\/08\/03\/la-importancia-del-marketing-digital\/","title":{"rendered":"La importancia del Marketing Digital"},"content":{"rendered":"<p>En gran parte debido al auge de las redes sociales como Facebook, Twitter e Instagram, la gente cada vez consume m\u00e1s marketing digital\u00a0diariamente.<\/p>\n<p>Tel\u00e9fonos celulares, tablets, laptops, computadoras de oficina y otros aparatos se est\u00e1n convirtiendo en los medios por los cuales las personas se mantienen no solamente informadas sino tambi\u00e9n comunicadas. Y las empresas y organizaciones que no lo reconozcan y adapten a sus estrategias de mercadotecnia y comunicaci\u00f3n, tendr\u00e1n que adaptarse tarde o temprano.<\/p>\n<p>Lo que llamamos marketing digital no es solo una manera m\u00e1s en la cual <a href=\"http:\/\/nelsonrazo.com\/blog\/2015\/02\/16\/el-marketing-hoy\/\">se ofrecen y venden productos y servicios<\/a>, no es solo una moda en el campo del marketing, sino que es el futuro de la mercadotecnia.<\/p>\n<p>Pronto, los medios digitales reemplazar\u00e1n a casi todas las dem\u00e1s formas\u00a0tradicionales, as\u00ed que es imperativo actualizar todo esfuerzo de marketing para <a href=\"http:\/\/nelsonrazo.com\/blog\/2016\/05\/01\/mercadotecnia-branding-identidad\/\">acomodarlos en la mezcla<\/a>.<\/p>\n<h3>\u00bfQu\u00e9 es marketing digital?<\/h3>\n<p>Por si la idea aun no queda clara, es necesario saber que marketing digital es toda forma de comunicaci\u00f3n de un producto\/empresa\/organizaci\u00f3n hacia su mercado que se lleve a cabo a trav\u00e9s de los medios que hoy dependen de Internet.<\/p>\n<p>Sus principales formas son:<\/p>\n<ul>\n<li>Sitios Web<\/li>\n<li>Blogs<\/li>\n<li>Publicidad web<\/li>\n<li>Video en l\u00ednea<\/li>\n<li>Publicidad Pay-per-click (PPC)<\/li>\n<li>Email marketing<\/li>\n<li>Marketing en redes sociales (Facebook, Twitter, LinkedIn, etc.)<\/li>\n<li>Marketing m\u00f3vil(SMS, MMS, etc.)<\/li>\n<\/ul>\n<p>Claro que esta es solo una lista b\u00e1sica y debemos tomar en cuenta que cada d\u00eda surgen nuevas formas de marketing digital como la realidad aumentada y las aplicaciones para celulares, por ejemplo. Adem\u00e1s, todos deben trabajar de manera sin\u00e9rgica.<\/p>\n<p>Es importante recalcar que una palabra que se repite muchas veces cuando hablamos de marketing digital es <em>contenido<\/em>, concepto que abordaremos en un pr\u00f3ximo post, ya que es necesario comprender muy bien para el beneficio de tu estrategia de marketing no s\u00f3lo digital, sino tambi\u00e9n tradicional.<\/p>\n<h3>Los 4 principales beneficios del marketing digital<\/h3>\n<p><strong>1. El marketing digital es muchas veces m\u00e1s accesible y barato que los m\u00e9todos tradicionales.<br \/>\n<\/strong>Un correo electr\u00f3nico o una publicaci\u00f3n en las redes sociales puede llegar a gran parte de tu mercado por una fracci\u00f3n del costo de un anuncio de televisi\u00f3n o una campa\u00f1a impresa, por ejemplo.<\/p>\n<p><strong>2. La facilidad para medir y monitorear los resultados.<br \/>\n<\/strong>La naturaleza tecnol\u00f3gica del marketing digital hace mucho m\u00e1s f\u00e1cil investigar la efectividad de tus esfuerzos de marketing. Cu\u00e1ntos clics, cuantas veces se ve tu anuncio, cu\u00e1nto dura la gente en tu p\u00e1gina web, por ejemplo. Y hasta en tiempo real. \u00bfCu\u00e1ndo antes esto se pod\u00eda lograr?<\/p>\n<p><strong>3. El marketing digital est\u00e1 dominando las formas tradicionales r\u00e1pidamente.<br \/>\n<\/strong>Nunca en la historia de la humanidad un medio de comunicaci\u00f3n ha crecido en usuarios con tanta velocidad y las redes sociales se est\u00e1n convirtiendo en un elemento b\u00e1sico para todo el mundo de manera que cada d\u00eda m\u00e1s gente est\u00e1 ocupando m\u00e1s de su tiempo en medios por los cuales pueden acceder a contenido de marketing digital.<\/p>\n<p><strong>4. El marketing digital aprovecha mejor la creatividad.<br \/>\n<\/strong>Todo lo que necesitas es creatividad y pensamiento estrat\u00e9gico. Hoy en d\u00eda una campa\u00f1a digital bien dise\u00f1ada y desempe\u00f1ada puede convertirse en el \u00fanico (y barato) esfuerzo de marketing que logre grandes logros para el conocimiento (y \u00e9xito) de tu marca. El otras palabras, un mensaje bien dise\u00f1ado puede hacerse viral, y con esto sobrepasar muchas veces su efectividad comparada con su costo.<\/p>\n<p>As\u00ed que acept\u00e9moslos de una vez: la era digital ya est\u00e1 aqu\u00ed, y aquellos negocios o instituciones que no lo comprendan y aprendan a aprovecharlo est\u00e1n en gran riesgo de extinci\u00f3n.<\/p>\n<p>M\u00e1s temprano que tarde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pronto, los medios digitales reemplazar\u00e1n a casi todas las dem\u00e1s formas tradicionales, as\u00ed que es imperativo actualizar todo esfuerzo de marketing para acomodarlos en la mezcla.<\/p>\n","protected":false},"author":3,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[77,216,218,222,233,296,297,319],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-contenido","tag-marketing","tag-marketing-digital","tag-medios-digitales","tag-mercadotecnia","tag-redes","tag-redes-sociales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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