{"id":714,"date":"2016-07-25T12:24:17","date_gmt":"2016-07-25T20:24:17","guid":{"rendered":"http:\/\/nelsonrazo.com\/?p=714"},"modified":"2016-07-25T12:24:17","modified_gmt":"2016-07-25T20:24:17","slug":"los-lideres-y-el-estres","status":"publish","type":"post","link":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/","title":{"rendered":"Los l\u00edderes y el estr\u00e9s"},"content":{"rendered":"<p>La humanidad siempre ha necesitado l\u00edderes. El concepto y las formas de liderazgo pueden haber sido diferentes durante la historia de la humanidad, m\u00e1s sin embargo siempre han existido. Es naturaleza humana.<\/p>\n<p>Podr\u00e1n llevarse a cabo extensas discusiones sobre lo que es el liderazgo y c\u00f3mo se ejerce (o debe ejercerse), pero nadie puede poner en duda ciertas caracter\u00edsticas que todo l\u00edder debe tener.<\/p>\n<p>Y una de las principales es que debe saber manejar el estr\u00e9s.<\/p>\n<h4>Si te estresas, no eres l\u00edder<\/h4>\n<p>Desde los inicios de nuestra especie, los l\u00edderes han sido quienes controlan sus niveles de cortisol.<\/p>\n<p>El cortisol es una hormona b\u00e1sica que controla distintas funciones de nuestro organismo. Al igual que <a href=\"http:\/\/nelsonrazo.com\/raptorblog\/2015\/04\/08\/los-quimicos-que-nos-mueven-la-dopamina\/\">la dopamina<\/a>, <a href=\"http:\/\/nelsonrazo.com\/raptorblog\/2015\/05\/12\/los-quimicos-que-nos-mueven-las-endorfinas\/\">las endorfinas<\/a> y otros qu\u00edmicos, el cortisol es catalizador de reacciones y sentimientos que a trav\u00e9s de la existencia de nuestra especie y nuestros ancestros, ha funcionado para fomentar nuestra supervivencia.<\/p>\n<p>Una de las formas en que funciona es que el cortisol es la hormona que fomenta el sentimiento de estr\u00e9s. Y, aunque nuestra actual imagen del infame estr\u00e9s es negativa, la realidad es que sin estr\u00e9s la humanidad no existir\u00eda hoy.<\/p>\n<p>El cortisol, entre otras funciones, es lo que programa y pone en acci\u00f3n nuestra respuesta de \u00abataca o huye\u00bb.<\/p>\n<p>As\u00ed que nuestros ancestros no hubieran reaccionado al estr\u00e9s de distintas situaciones gracias a los efectos del cortisol en su organismo, lo m\u00e1s seguro es que hubieran sido devorados por alg\u00fan depredador o hubieran tomado decisiones mortales, impidi\u00e9ndoles tener una descendencia exitosa.<\/p>\n<p>Sin embargo, el estr\u00e9s en niveles anormales resulta contraproducente.<\/p>\n<h4>El estr\u00e9s y las decisiones<\/h4>\n<p><a href=\"http:\/\/www.hbs.edu\/faculty\/Pages\/profile.aspx?facId=491042\">Amy Cuddy<\/a>, profesora de psicolog\u00eda social en la Harvard Business School y experta en lenguaje no verbal, lo pone de manera simple:<\/p>\n<p>\u00abLa gente poderosa es m\u00e1s asertiva. F\u00edsicamente existen grandes diferencias entre los l\u00edderes y los seguidores. Una de esas diferencias es en los niveles de testosterona y cortisol. Los machos alfa (en otras palabras, los l\u00edderes de una especie) tienen altos niveles de testosterona y bajos niveles de cortisol\u00bb, explica la investigadora.<\/p>\n<p>Esto se traduce en la capacidad de los l\u00edderes (sean hombres o mujeres), de estresarse menos y mantener la capacidad de decidir m\u00e1s activamente en situaciones cr\u00edticas.<\/p>\n<p>Y esto es precisamente lo que un grupo (o una comunidad) necesita que su l\u00edder haga: no depender solamente de su capacidad dominante (o de su poder), sino tambi\u00e9n de su capacidad de decidir en momentos estresantes.<\/p>\n<p>\u00abSabemos que en la jerarqu\u00eda primate, cuando un Beta toma el papel de Alfa, sus niveles de cortisol bajan y sus niveles de testosterona suben\u00bb, <a href=\"http:\/\/decisionlab.harvard.edu\/_content\/research\/papers\/Lerner_et_al._Leadership_Associated_with_Lower_Stress.pdf\">resume Cuddy<\/a>.<\/p>\n<p>Lo mismo pasa con los humanos.<\/p>\n<p>As\u00ed que en pocas palabras: un l\u00edder no debe estresarse. Al menos no f\u00e1cilmente.<\/p>\n<p>Despu\u00e9s de todo, es en gran parte por lo que existen.<\/p>\n<p>\u00bfConoces l\u00edderes estresables? Probablemente necesiten trabajar en sus niveles de cortisol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza. \u00bfConoces l\u00edderes estresables? Probablemente necesiten trabajar en sus niveles de cortisol.<\/p>\n","protected":false},"author":3,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[81,132,137,185,187,200],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liderazgo","tag-cortisol","tag-estres","tag-evolucion","tag-lider","tag-liderazgo","tag-macho-alfa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert<\/title>\n<meta name=\"description\" content=\"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert\" \/>\n<meta property=\"og:description\" content=\"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/\" \/>\n<meta property=\"og:site_name\" content=\"Nelson Razo | Branding Expert\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-25T20:24:17+00:00\" \/>\n<meta name=\"author\" content=\"branding\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"branding\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/\"},\"author\":{\"name\":\"branding\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#\\\/schema\\\/person\\\/ceb6f312abbbc713f92923cc55955221\"},\"headline\":\"Los l\u00edderes y el estr\u00e9s\",\"datePublished\":\"2016-07-25T20:24:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/\"},\"wordCount\":515,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#\\\/schema\\\/person\\\/ceb6f312abbbc713f92923cc55955221\"},\"image\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"cortisol\",\"estr\u00e9s\",\"evolucion\",\"lider\",\"liderazgo\",\"macho alfa\"],\"articleSection\":[\"Liderazgo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/\",\"url\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/\",\"name\":\"Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-07-25T20:24:17+00:00\",\"description\":\"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/2016\\\/07\\\/25\\\/los-lideres-y-el-estres\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los l\u00edderes y el estr\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#website\",\"url\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/\",\"name\":\"Nelson Razo | Branding Expert\",\"description\":\"Experto en Branding y Marketing Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#\\\/schema\\\/person\\\/ceb6f312abbbc713f92923cc55955221\"},\"alternateName\":\"Nelson Razo | Experto en Branding\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/#\\\/schema\\\/person\\\/ceb6f312abbbc713f92923cc55955221\",\"name\":\"branding\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/nelsonrazo_branding.png\",\"url\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/nelsonrazo_branding.png\",\"contentUrl\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/nelsonrazo_branding.png\",\"width\":400,\"height\":97,\"caption\":\"branding\"},\"logo\":{\"@id\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/nelsonrazo_branding.png\"},\"url\":\"https:\\\/\\\/nelsonrazo.com\\\/branding\\\/author\\\/branding\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert","description":"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/","og_locale":"es_ES","og_type":"article","og_title":"Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert","og_description":"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.","og_url":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/","og_site_name":"Nelson Razo | Branding Expert","article_published_time":"2016-07-25T20:24:17+00:00","author":"branding","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"branding","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#article","isPartOf":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/"},"author":{"name":"branding","@id":"https:\/\/nelsonrazo.com\/branding\/#\/schema\/person\/ceb6f312abbbc713f92923cc55955221"},"headline":"Los l\u00edderes y el estr\u00e9s","datePublished":"2016-07-25T20:24:17+00:00","mainEntityOfPage":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/"},"wordCount":515,"commentCount":7,"publisher":{"@id":"https:\/\/nelsonrazo.com\/branding\/#\/schema\/person\/ceb6f312abbbc713f92923cc55955221"},"image":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#primaryimage"},"thumbnailUrl":"","keywords":["cortisol","estr\u00e9s","evolucion","lider","liderazgo","macho alfa"],"articleSection":["Liderazgo"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/","url":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/","name":"Los l\u00edderes y el estr\u00e9s - Nelson Razo | Branding Expert","isPartOf":{"@id":"https:\/\/nelsonrazo.com\/branding\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#primaryimage"},"image":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-07-25T20:24:17+00:00","description":"Una de las principales caracter\u00edsticas de un l\u00edder es que debe saber manejar el estr\u00e9s. Despu\u00e9s de todo tambi\u00e9n lo dicta la naturaleza.","breadcrumb":{"@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/nelsonrazo.com\/branding\/2016\/07\/25\/los-lideres-y-el-estres\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/nelsonrazo.com\/branding\/"},{"@type":"ListItem","position":2,"name":"Los l\u00edderes y el estr\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/nelsonrazo.com\/branding\/#website","url":"https:\/\/nelsonrazo.com\/branding\/","name":"Nelson Razo | Branding Expert","description":"Experto en Branding y Marketing Digital","publisher":{"@id":"https:\/\/nelsonrazo.com\/branding\/#\/schema\/person\/ceb6f312abbbc713f92923cc55955221"},"alternateName":"Nelson Razo | Experto en Branding","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nelsonrazo.com\/branding\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Person","Organization"],"@id":"https:\/\/nelsonrazo.com\/branding\/#\/schema\/person\/ceb6f312abbbc713f92923cc55955221","name":"branding","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/nelsonrazo.com\/branding\/wp-content\/uploads\/sites\/3\/2024\/01\/nelsonrazo_branding.png","url":"https:\/\/nelsonrazo.com\/branding\/wp-content\/uploads\/sites\/3\/2024\/01\/nelsonrazo_branding.png","contentUrl":"https:\/\/nelsonrazo.com\/branding\/wp-content\/uploads\/sites\/3\/2024\/01\/nelsonrazo_branding.png","width":400,"height":97,"caption":"branding"},"logo":{"@id":"https:\/\/nelsonrazo.com\/branding\/wp-content\/uploads\/sites\/3\/2024\/01\/nelsonrazo_branding.png"},"url":"https:\/\/nelsonrazo.com\/branding\/author\/branding\/"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfweVl-bw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/posts\/714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":0,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelsonrazo.com\/branding\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}