{"id":1012,"date":"2017-11-03T07:23:12","date_gmt":"2017-11-03T15:23:12","guid":{"rendered":"http:\/\/nelsonrazo.com\/?p=1012"},"modified":"2024-02-14T07:17:08","modified_gmt":"2024-02-14T06:17:08","slug":"branding-en-pocas-palabras","status":"publish","type":"post","link":"https:\/\/nelsonrazo.com\/branding\/2017\/11\/03\/branding-en-pocas-palabras\/","title":{"rendered":"Branding en pocas palabras"},"content":{"rendered":"

Como ya lo abordamos en el post anterior Qu\u00e9 es y qu\u00e9 no es<\/a> branding<\/em>, una marca es un \u00fanico set de asociaciones en la mente del consumidor sobre un producto o servicio. Es decir, es todo lo que piensas cuando piensas en tu marca favorita o en cualquier marca reconocida.<\/p>\n

Ya en otros art\u00edculos he resaltado que es importante que todo producto\/servicio\/persona\/idea es de una u otra forma una marca, y tiene muchas ventajas el enfocarla conscientemente como una. De esto precisamente se trata el branding.<\/p>\n

Branding<\/strong> es todo lo que haces para crear o influenciar esas asociaciones en la mente, tanto del mercado al cual se dirige la tu marca, como al mercado en general. Es decir, no se trata solamente de su logotipo<\/a>.<\/p>\n

De esta manera, la importancia del branding reside en su capacidad de transformar o manipular (en el buen sentido de la palabra) la percepci\u00f3n que las personas tienen de la marca. Obviamente, para que esa percepci\u00f3n sea la mercadol\u00f3gicamente<\/a> determinada m\u00e1s efectiva para el \u00e9xito del producto o servicio.<\/p>\n

\"Los<\/strong><\/p>\n

Pero \u00bfcu\u00e1les son los beneficios de aplicar el concepto de branding y todo lo que implica en tu propio producto\/servicio\/persona para convertirlo en una marca?<\/p>\n

Los 5 beneficios del branding<\/h3>\n
    \n
  1. La marca promueve el reconocimiento.<\/strong> Es la manera m\u00e1s efectiva de que tu producto\/servicio sea reconocido r\u00e1pidamente. Cuando el branding se administra de la manera correcta y la marca ya ocupa un buen espacio en la mente del mercado<\/a>, es la forma m\u00e1s barata de publicidad.<\/li>\n
  2. El branding te diferencia de la competencia.<\/strong> Obviamente, cuando la marca habla por s\u00ed misma, fomenta la diferenciaci\u00f3n entre el resto de productos\/servicios similares. Recuerda que muchas veces la \u00fanica diferencia entre un producto y otro es solamente la reputaci\u00f3n o el reconocimiento de la marca.<\/li>\n
  3. La marca establece expectativas.<\/strong> Cuando reconoces una marca bien establecida (o a\u00fan una nueva pero bien dise\u00f1ada), ya tienes una buena idea de qu\u00e9 esperar. Al menos es la conclusi\u00f3n a la que llega tu cerebro. Y la necesidad de seguridad en tu decisi\u00f3n como consumidor<\/a> te lleva a elegir el producto que te dice m\u00e1s con s\u00f3lo la marca.<\/li>\n
  4. El branding genera consumidores referidos.<\/strong> Obviamente, es mucho m\u00e1s f\u00e1cil recomendar una marca que un producto\/servicio gen\u00e9rico. Al establecer una marca, les facilitas a tus clientes el recomendarla a los dem\u00e1s.<\/li>\n
  5. La marca a\u00f1ade valor interno y externo.<\/strong> Una marca bien establecida no solamente se convierte en la mejor forma de publicidad en cuesti\u00f3n de ventas, tambi\u00e9n agrega valor m\u00e1s all\u00e1 de solamente lo comercial. Una empresa con una marca reconocida vale mucho m\u00e1s en el mercado que otra empresa con un producto similar en todos los aspectos pero que sin marca reconocida, lo cual redit\u00faa en m\u00e1s inversionistas. A\u00f1ade a esto que, adem\u00e1s de que la marca fomenta la lealtad del mercado, tambi\u00e9n fomenta el sentido de pertenencia de todos los miembros de la empresa, lo cual a su vez genera mayor valor y confianza en la marca.<\/li>\n<\/ol>\n

    Una marca te ayuda a elegir<\/h3>\n

    En resumidas cuentas, la marca y el branding son importantes debido no solamente a que establecen diferencia por medio del dise\u00f1o y la imagen<\/a>, sino tambi\u00e9n porque aportan utilidad y practicidad, y comunican transparencia que fomenta el reconocimiento y la lealtad en un mundo competitivo lleno de mercados emergentes, pero de personas con cerebros<\/a> que instintivamente necesitan facilidad para tomar sus decisiones<\/a>.<\/p>\n

    Y como dice Cheryl Burgess<\/a>, CEO de Blue Focus Marketing<\/a> y autora de The Social Empoyee<\/a><\/em>: una marca es una raz\u00f3n para elegir<\/em><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfCuales son los beneficios de ver tu producto o servicio como una marca? \u00bfQu\u00e9 ganas con aplicar el concepto de branding a tu negocio o idea? Aqu\u00ed 5 razones.<\/p>\n","protected":false},"author":3,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[48,50,51,71,169,210,213,242,281,314,350],"class_list":["post-1012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-beneficios","tag-brand","tag-branding","tag-concepto","tag-importancia","tag-marca","tag-marcaje","tag-negocio","tag-producto","tag-servicio","tag-ventajas"],"yoast_head":"\nBranding en pocas palabras - Nelson Razo | Branding Expert<\/title>\n<meta name=\"description\" content=\"\u00bfCuales son los beneficios de ver tu producto o servicio como una marca? \u00bfQu\u00e9 ganas con aplicar el concepto de branding a tu negocio o idea? 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